Club Spotlight: Eagle Eye Marketing (@ecfsstudentactivities)

The Eagle Eye Marketing Club, newly founded this year, teaches students about marketing and promotes student events. Utilizing their Instagram page @ecfsstudentactivities and poster-making talents, the club creates more student involvement in all aspects of student life at Fieldston.

Lucas Hanson Mathur (Form V), founder and president of the club, is in his first year at Fieldston. At his previous school, he was the co-vice president of the marketing club. “When I came to Fieldston, I felt like it lacked the same student promotion I had at my old school,” Mathur said. He started the club with two of his friends, Abe Lambert (Form V) and Tobin Tracy (Form V). “[On Instagram] there’s ECFS this, ECFS that,” said Mathur. “But there’s no central student portal. I wanted to create that.”

Lambert, co-vice president of the club alongside Tracy, wants “students to learn how to use platforms like Canva to create posters as a form of promotion and brand marketing.” As they create promotional posters, members are experimenting with different styles and learning what works best for engagement. Mathur said plainly, “If the poster is unappealing, then no one is going to go.”

It was a quiet first semester for the club. Beyond the first post in October, announcing the club and its mission, the club’s Instagram remained blank. “We were waiting on approval for a Canva Pro subscription,” Mathur explained. “We were also in talks with the design team at Fieldston.” In recent weeks, the club picked up its activity, especially on Instagram. On the first of February, the club unveiled a new post promoting the Challenge Cancer Club’s bake sale. “We realized we needed to just start and thought [the bake sale] was a good and simple way to do that,” said Mathur. Soon after, the club continued its momentum with posts about Fieldston sports events and another event organized by the Challenge Cancer Club.

A productive future lies ahead for the still-developing club. Mathur and Lambert both expressed enthusiasm about potential Chief Marketing Officers (CMOs) and other leaders in the marketing world speaking with the club. “We want to learn [from the speakers] about real-world marketing and the skills it takes to market outside of a school setting,” said Mathur. “Knowing real-world marketing skills is more important than ever. Everyone has to know how to market themselves, from things like college applications to job interviews.”